DEVELOPMENT STORY OF ENZY
“Goggles for children and goggles for toddlers are not the same thing!”
It all began when I was taking a bath with my beloved daughter, a toddler at the time. She wanted to wear goggles and pretend to go diving in the bath just like her older sister who was an elementary school pupil at the time. When her sister plays in the bath wearing goggles, she, of course, wears the VIEW goggles for kids. of course, when the elementary school sister dives in a bath. As is to be expected, they were the wrong size, but she used them in an unexpected way.
However, when it came to playing in the outdoor pool in summer, she didn't want to use them. The size wasn't the only problem. There seemed to be something fundamentally different. This is where the development staff demonstrated his real ability.
VIEW makes it possible!
Development staff visited the leisure pool and swimming competitions, and there they observed the children’s clothes, belongings, and swimming goggles.
They asked an acquaintance to introduce elementary school principals and went on to survey the students, finding out their interests and traits.
However, as expected, the developers could not find out what functionality they required.
Then one day, the development manager started remembering what he says, he also recalled his childhood. He remembered watching the children swimming vigorously and playing. “When I was a kid, I used to swing my goggles around like that too or drop them. I didn't take care of them.”
Development staff focused once again on the behavior of the children toward their goggles. "If you handle it like that, the lens will be full of scratches." That is what they noticed as adults; something they did not notice when they were children. It is not good for your eyes to look through a damaged lens. It can negatively affect your vision. Thanks to this revelation, the development staff realized that a function to protect the lens would be necessary. After trial and error, a few millimeters of protrusions were attached to the edge of the lens, avoiding direct contact with the lens surface even when dropped on the ground, and so reducing the possibility of scratches.
"There are no products on the market that meet the needs of toddler’s goggles"
The planning meeting is the lifeline of VIEW product development. The development team continue to hold a heated discussion on the topic.
“Will toddler’s goggles sell if we make them?” “Some people believe that it is best not to use goggles until you are used to the water.” "How old should you be to use goggles?" "What will make people buy them? Who makes the decision? and so on"
In this situation, the project has reached a definite conclusion.
While some people believe in “not using goggles under their children are used to the water”; others want to “alow their toddlers to enjoy the water and playing in it without feeling anxiety or fear." Regardless of which category you fall into, some toddlers are using goggles, so we are trying to make the items safe for them as they familiarise themselves with water and enjoy swimming.
A hole for hair tied in a bun
“When we asked toddlers, they didn't mention this problem that I thought they would.” The development staff thought it over. And knowing his daughters well, he decided to investigate further. He tagged along to the pool with other guardians and toddlers and had them "interpret" their child’s opinions. And he noticed the following above all else. Of course, a sharp eye for observation was also necessary.
A hole in the center of the strap would allow children to put on their goggles by themselves more easily. The straps are made wide and thick so that they do not shift after wearing. However, he noticed that girls with their hair tied in a bun is common in this age group, and did not allow the wide strap to be counter-effective for such girls.
Sun Sea Go!
SunSea Go! and Enzy are not simply toys. They are both genuine goggles made with care especially for children.
And the motif of a fish on the frame of SunSeaGo! makes it more child-friendly, helping to ease the tension when first encountering the sea or waves. The shapes and names were all decided with children in mind.
Well how are Enzy / SunSeqaGo! that have been developed this way finished off? Let’s take a look at them one by one.
"No effort was sparing in creating a pair of goggles that my children and their friends wear / that I would want them to wear”. (See below) If you are a parent or guardian, what did you think as you read this? VIEW's desire to “create with the end-user in mind" comes across clearly. And our interview team will never forget the development staff’s keen eye!
Easy to wear "Rakubi navy" strap
These easy to wear children's straps are made using pliable material that stretches with little force. What's more, the thickness and width has been adjusted for each section and allowing for a gentle fit with minimal pressure.
A name space that does not take away from the design
The namespace is placed on the back of the strap to avoid loss. This positioning does not intrude on the design.
Simple length adjustment
Adjusting the length of the strap is very easy, and can be done by hooking a hole in the strap at your desired length.
Integrated structure for minimal water entry
The lens and face pad have been integrated to reduce movement of the face pad, creating a structure with minimal water entry.